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Making Your Business Stand Out: The Basics of Branding

Discover how to create an impactful, powerful visual brand for your business without breaking the bank! Learn who to hire, where to find them and how much they cost. No graphic design knowledge necessary!


You will be able to define what brand and design elements you need based on the size of your company in a fun and interactive way.

This class will help you figure out who your customer audience is, so that your brand is effective. Then you will learn who to hire and where to find them. Finally, we’ll discuss how much creating this brand will cost.

By the end of the course, you’ll be able to:

  • Define what you need and what can wait for a powerful brand
  • Define who your audience is and how to make sure your designs resonate with that group
  • Describe what your company is and is not in 3 words
  • Define the personality characteristics of your brand and the psychology behind the way it’s perceived
  • Speak the designer’s language, and give them exact specifications on what you need them to provide
  • Who to hire, where to find them and how much they will cost.

Note:  Courses need a minimum number to go ahead so if we don't have enough enrolments a few days before the start date, we have to cancel. We'll let you know by email so please check yours regularly. If you need to cancel your registration, here are our terms and conditions: "What You Need to Know".


Have a business or a firm idea of a business.

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