Social Media Marketing for Small Businesses Masterclass: Visual Impact

"A picture is worth a thousand words," especially for small businesses online. This one-day intensive masterclass will guide you in choosing the right visuals and content strategy—graphics, illustrations, or photographs—to boost engagement and build trust on social media, ensuring your audience doesn't just scroll by, but become your loyal fans.

Description

In today's visually driven world, the right imagery can make or break your online presence. This course will teach you how to strategically use visuals—graphics, illustrations, and photographs—to boost engagement, build trust, and ensure your audience stays captivated.

 In this intensive one-day masterclass, you will dive into the essentials of visual strategies for social media marketing. We'll cover the basics of selecting and creating impactful visuals, understanding where and how to use them effectively, and learning the difference between graphics, illustrations, and photographs. By the end of the day, you'll have a solid foundation to enhance your social media presence and engage your audience more effectively.

Bring pen and paper to take notes.  Tea and coffee provided, please bring your lunch and snacks.

Course Outcomes:

By the end of the workshop, you’ll be able to: 

  1. Identify the importance of visuals in social media marketing
  2. Choose the right type of visual content for different contexts
  3. Create/find engaging and visually appealing images
  4. Be able to identify AI-generated visuals vs real photographs
  5. Implement visuals effectively in your social media strategy
  6. Use visuals to build trust and establish a strong brand presence

Note:  Courses need a minimum number to go ahead so if we don't have enough enrolments a few days before the start date, we have to cancel. We'll let you know by email so please check yours regularly. If you need to cancel your registration, here are our terms and conditions: "What You Need to Know".

Prerequisites

For this one-day workshop small businesses need to ideally already have some social media/online presence.