Social Media Marketing for Small Enterprises: Visual Impact

This course helps small business owners and entrepreneurs unlock the full potential of social media. Each week we’ll cover practical steps to review your current channels, set up strong profiles, and create a tailored content plan that works for your business. You’ll learn how to choose the right platforms, use hashtags effectively, create engaging posts, select visuals that connect with your audience, and understand the role of AI tools. By the end, you’ll walk away with a clear and actionable plan to grow your social media channels and attract the right customers.

Whether you’re starting out or already running a business, a strong social media presence is no longer optional. The challenge is knowing where to focus your efforts when every platform seems to demand something different.

This course is designed to cut through the noise and give you a roadmap that fits your business. Together, we’ll:

• Review the main platforms and choose the right ones for your goals

• Tailor your profiles so they look professional and trustworthy

• Build a realistic content plan you can actually stick to

• Learn how to use hashtags and trends to boost reach

• Explore how AI can help (and where it can’t)

• Understand what visuals work best and how to avoid common pitfalls

• Discuss tips for creating engagement and growing a loyal following

The focus is practical and hands-on. Each week you’ll apply the ideas directly to your own business, so by the end of the course you’ll have a solid social media strategy ready to put into action.

Note:  Courses need a minimum number to go ahead so if we don't have enough enrolments a few days before the start date, we have to cancel. We'll let you know by email so please check yours regularly. If you need to cancel your registration, here are our terms and conditions: "What You Need to Know".